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"Unexplainable Shelf Life"
This campaign was created with a particular demographic of SPAM consumer in mind...the Survivalist. SPAM lines the walls of bunkers and emergency shelters all over the country due to its absurdly long shelf-life. The idea of this campaign plays into the idea of SPAM finding a new fanbase in the post-apocalypse.
"Paper for the New Age"
This campaign was intended to generate intrigue for a fairly new product called Karst Stone Paper. The idea was to redefine the meaning of the "Stone Age", and to show that using rocks instead of trees is the better option for the planet.
"Change Up Your Mornings"
Schmidt's all natural mouthwash uses no harmful chemicals, and leaves your mouth feeling better than other mouthwashes.
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